How to promote your business is the question asked today. Whether a business is promoted online or offline. It has to be promoted.
With the change in time business promotion methods have been changing. In previous times business messages were promoted by writing them on big rocks near the city gathering places.
Then huge bill boards were invented. and now the time has changed.
Today we have different methods to promote our business. We have them online and offline.
Online promotions are the demand of the future but offline promotions are still very effective. Before talking about online and offline promotions let’s understand what and why they are different.
Difference between Online and Offline Business promotions
Online business is the demand for the future. But Offline promotions are still very effective. But we need to understand the advantages and disadvantages of online and offline promotions.
While creating offline promotions we do not know who will be getting this promotion. Taking an example of publishing a newspaper ad. This ad will be circulated to thousands of newspaper readers.
But out of those, your target audience will be only a few hundred. So you advertise your product to a number of non-target audiences.
By advertising your product to such a huge audience you also increase the cost of your ad. Comparatively, when we advertise online we target the right audience and fix a budget that works for us.
Compared to Online promotions offline promotions are not target-oriented and cost-effective but still get the job done when it comes to making your audience be aware of your product/service/Business.
So promoting online is good but never underestimate the power of promoting your business offline.
How to promote your business Offline
There are many easy ways to promote your business offline. We will be discussing a few of them. Most business owners will surely be aware of these methods. These methods are being used for ages.
- Create Brouchers: Brouchers is one of the most popular methods of promoting a business. A broucher is a business promotion printed on a piece of paper. It is normally delivered in the newspaper. Many times we also see a person distributing brouchers at small gatherings. Brouchers mostly get the work done. the main thing to keep in mind is that they are properly distributed.
- Network: This method helps you promote your business online and offline. Business commonly uses there network to grow there business. You can say telling others about your business and they did again the same to promote
- Attend Trade Shows: Trade shows are a great way to create networks, come in contact with different businesses, check your competition. Taking a stall in a trade show will allow you to introduce your product to a variety of different customers, other businesses, and your competition.
- Local Offline advertising: Local businesses can have great benefits from promoting their business on offline media. Like a newspaper, an ad on a local news channel, etc.
- From Partnership: There are many small businesses that can be related to each. They can help each other by promoting each other products, place them on shelves, and even earn a small profit out of it. This way local businesses can help each other stand.
These are the basic promotion techniques that would help each local business grow. But other than that there are many online techniques that can help you grow.
These are a few ways you can use but if you want to discuss more ways to promote business offline here is a great article you can read.
How to promote your business Online
When anyone hears promoting business online then they suddenly think of google ads and Facebook ads. Yes, they are a very effective way of promoting your business. But I would like to talk about other ways of promoting business online for free.
Yes, there are many ways by which you can promote your business online without spending a single rupee. So let’s discuss them.
How to promote your business online for free?
Google My Business
Google My Business is a great free platform Provided by google in which google helps promote your business. When you register your business on Google My Business it will help you show up in Google search when someone is finding your business-related product or your business.
Things you should keep in mind while registering on Google My Business is that you should fill in the complete information like your Business name, Address, email, contact numbers, website, etc.
when someone will search you or your product they will see that information. And also remember to put your images on Google. This helps you get better results.
One other thing you can try is asking your customers to review your products or services on Google. This will help you show your future customers that you are doing great with your current customers.
With good reviews, Google will know that you are providing excellent service. This will make google bring your name to the top spots.
Create Online presence
There are many online social media platforms that can help you generate new business. Platforms like Facebook, Instagram, Twitter, Linkedin, etc.
You can create your presence or profiles on all of them. But you should remain active on the ones where you know your target audience is hanging out.
Post daily, Join groups, remain active in those groups. If there are no groups for your product and services, then create them and ask people to join. These platforms are a great way to tell your audience about your product and services.
Your posts on these groups should not only be the ads for your business. These posts are a great platform to communicate with your audience. ask them their problems, take feedback, communicate with them.
Communicate with your audience
You need to communicate with your audience. Google reviews, Social media posts, surveys. All these are great ways to communicate with them.
But in communication, try and read between the lines. No customer is going to say that they have this problem. They will say that they did not like the service or product. Try and communicate with him.
Try and understand why he did not like your product or service. A Happy customer is your salesman forever and a sad customer can tell you all the mistakes you are making.
We need to improve all those points to promote our business. Business is just improving and satisfying. If you can improve and satisfy a dissatisfied customer then you understand what you are doing.
Don’t take bad feedback as criticism, take it as a chance to improve yourself.
Connect with your audience is the main thing you have to understand here. You can give free samples and then ask for customer reviews to understand how to improve your product or services.
The basic thing that you need to understand is you have to connect with your audience on a personal level. And the best way to do that is to communicate.
Know your audience
How can knowing your audience helps you promote your business. Well, you have to know what your audience likes and why they like it. Your audience is your greatest tressure.
To get your treasure you have to do some online research. Know your audience. Which social media platform they like to hang more. Why they hang there. What kind of products they are buying and what all problems they are facing, In what phase of buying are they at.
These are only a few questions you should know to know your customer. To completely understand your audience read this article. This will help you understand your customer need and find out ways to fulfill them.
If you are able to understand your audience then promoting your business will be as easy as a piece of cake.
Quora marketing and commenting
Quora is a great platform that is ignored by many. If you do it right then quora can be the biggest channel to promote your business online for free.
Quora is a platform where every person is coming with a query. Find the basic keyword for your product and search the questions people are asking.
Now answer them, But don’t advertise yourself. Answer genuinely to 70% of the questions and advertise only on a maximum of 30% of the questions.
If you advertise yourself while answering all the questions then quora will take you as a spammer and block your id. So be aware of what you are answering.
Try and provide value to the audience in any way possible.
Paid ways to promote your business Online
When we say Paid Online Business promotions, people generally tend to think of paid Google and Facebook ads. Bt we are not going to talk about that. we are going to talk about other paid ways to promote your business online.
Get a hosting, domain and start a website
It’s not much of an expense. Just a small one. Get a domain and good hosting and start a website. A website is a Digital Presentation of you.
If you can create an eCommerce website then it would be even better. you can sell your products even beyond your reach. All you need to do is create a website.
If you don’t know how to create a website then surely you can hire someone or learn. the choice is yours.
So after creating your website remember to have all your products with clear pictures & a clean and understanding description. The products should be represented in such a way that the customer should understand what you are showing and what you are trying to offer.
The time is changing. People would like to come to your store by the product. But they would research it online where the product is and where is it in stock.
Keywords like ‘in stock’ and ‘available’ have shown a tremendous increase in google search in recent time. This shows who would have an online presence would show better growth than the ones that do not have an online presence.
And the best way to promote your business online is to create your online presence with the help of a website. Create a website that is
- User Friendly
- Easy to navigate
- A lot of pictures showing your product
- ‘About us’ Page giving a small introduction about you.
- ‘Contact Us’ page with the complete required information to contact you.
Start a Blog
Starting a website is different from starting a blog. You can start your blog on your website itself.
In your blog try to help your audience. It’s all about helping your audience. Try and connect with your audience. Try and address the customer problem.
After discussing their problems try and solve their problems better than anyone else. Provide them with the easiest, simple solutions to their problems.
Studies also show that people who blog about their products get better B2B business opportunities. This will surely help you promote your business and you will be seen as a leader of your industry.
Get SEO is your Marketing Bdget
SEO or search engine optimization is a process of getting free organic traffic to your website by ranking higher on search engine results.
SEO is a great thing and if you want to understand and do SEO for your website on your own then you try this Book.
But if you do not want to do all this technical work then you can get some help.There are many marketing agencies that are out there who can do the job for you. Go and find one of them.
Try and influencer
Influencers are people who have millions of followers on social media like youtube, Instagram, etc. Now to choose your influencer you need to know your customer again. Who are they? Who do they follow? On which social media they spend their time.
Is your target audience kids or their parents. do they like Facebook or Instagram. Answers these questions first then find the influencer who is on that channel and is being followed by your target audience.
Now collaborate with them. They will promote your product online for you for a fixed amount of money. These influencers usually have millions of followers. these people see your product and if they need and like it they will surely give you a chance.
Well, these are all the ways I can think of. If you have any other way discuss it with me in the comments. I would surely like to know about that.
Promoting your business is one of the most important parts of Business. Marketing Budget is one of the top discussed budgets in any company meeting. Marketing can be fun if done right.
Here in the above post, we have discussed all the alternative ways to market a business online and offline free and paid. I would surely like to hear your thoughts about that.